Coca-Cola (Fifa World Cup Russia)

The Coca-Cola Company is the general sponsor of the FIFA World Cup 2018 that was held in Russia. We created the original display typeface which the main idea is to shows that it's about a football game. Typeface design based on the simple geometric shapes are taken from the football game: a ball, gates and marks on the playing field. Simple font geometry allows creating a variety of modular text compositions.

Project elements:

  • Original typeface design
  • Logotype

Creative Director:

  • Vlad Ermolaev

Typeface designer:

  • Vlad Ermolaev