Liza Geld

Liza Geld is a new brand from Vladimir (Russia) with production in Hamburg (Germany) specialised in creating unique jewellery for children and teenagers. The name of this brand is real, it belongs to the daughter of the companies’ owner. Liza Geld is a brand with a history and character, it develops and grows with her little owner. Liza Geld brands’ goal is to be the first in Russia who will product modern, extraordinary and unique jewellery from unusual materials. Company uses precious and semi-precious stones in their collections for girls from 5 to 19 years. The logo reflects the idea of child growing. We displayed three target audiences of the brand it the logotype. Three variations of the logotype matches three collections: child, junior and teen.

Project elements:

  • Logotype design

Awards:

  • European Design Awards 2015, Brand Logo

Creative Director:

  • Vlad Ermolaev

Designer:

  • Vlad Ermolaev

Manager:

  • Victoria Ermolaeva

Motion designer:

  • Vika Nursalimova

Technical typeface designer:

  • Irina Smirnova
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