The jury session is aligned according to established evaluation criteria, which are constantly being adapted to new knowledge about technical, social, economic and ecological requirements. These criteria are the frame, which is filled out individually by each juror. These include quality of design and aesthetics to check whether an independent, high-quality design concept is recognizable, the implementation as well as the chosen medium. The functional and aesthetic aspects of the work, such as originality and recognition also play a role. Besides the individual handwriting of the projects it is also taken into consideration in how far it stands out of its competitors.
Those who convince the expert jury may adorn his or her work with a Red Dot and set creative all-time highs. Outstanding projects deserve outstanding recognition. This is why there are different distinctions in the Red Dot Award: Communication Design: the Red Dot, the Red Dot: Best of the Best and the Red Dot: Grand Prix.
Those who have been awarded the Red Dot: Best of the Best for his or her achievement, may also hope for the Red Dot: Grand Prix. This selection is exciting to the very last second: only at the Red Dot Gala it is traditionally announced, which of the nominated works will be honoured with the highest individual award of the competition.
This year brought us Red Dot Grand Prix in the category Corporate Design for the project for Perm construction company PZSP and also a Red Dot Award for the identity of dairy product packaging for the company Family Farm of Cheburashkini Brothers. Red Dot Grand Prix, the first one received by russian design studio, was the unexpected surprise. We were thrilled when it was announced during the ceremony.