RDTEX Company has been present in the Russian market for over 20 years offering its clients a unique service package: management consulting, information systems development and implementation, technological consulting. We have been working over the project rebranding for a year and have fulfilled a profound research and scrutinized strong and weak sides of RDTEX Company and its competitors. A new strategy and brand architecture based on the data we received have been designed. 

We have suggested using a new, more understandable and better matching the new strategy abbreviation expansion for RDTEX: “Reasonable Directive Technologies”. 

The new visual style is built on the basis of a unique module grid on which the graphics of three geometrical figures is created and each figure has its own meaning:
— A circle is a symbol of perfection, irradiation, mind,
— A triangle - management, action, work,
— A square – basis, order, support.

Each of these figures corresponds with the Company’s sub-brand: information systems, management consulting, technological consulting and it is shown in the new company identity: each sub-brand has its own graphics which is a part of a united visual system in the main master-brand style.